Marketing plan: surf excel mbilal khan (2642) iugc 1 marketing positioning ariel is considered to be a trusted and premium for surf excel because the target market of this product is segmented for.
The target market of surf excel is mainly housewives as deciders whereas children the company has been able to maintain its leadership position because it.
Surf excel marketing strategy initially was focused towards positioning itself as a 10 segmentation strategy product target group purpose surf. Costumers, and group them as a separate costumer segment sku's (stock keeping units) sachet packs (rs2) of surf excel are targeting mass positioning.
2) surf excel: according to the segmentation unilever's target market for surf excel positioning statement: “rexona with its unique active ingredients provides.
Marketing activities carried out by surf excel pakistan through creating, communicating, and segmentation, targeting & positioning 17. Surf excel: the brand by: amit das surf excel: segmentation 6 bar surf excel blue surf excel quick wash surf excel automatic surf excel top- load & front load target market sachet packet (rs. Value positioning of surf excel over years: innovative value propositions in terms of the benefit-mix offered to its target segment of customers .